Many businesses focus their attention on gaining traffic and backlinks, but it’s equally important to make your website user-friendly. First impressions are everything, and a visitor is more likely to become a customer if you offer them an exceptional experience on your Website. Make your site stand out from the competition by creating scannable long-form content, engaging with your customers via newsletters, and incorporating modern design elements.
Now the question is why customer experience is a big factor in the e-commerce business. It is because bad experiences felt by customers or would-be customers can wreak havoc on an e-commerce business. Good experiences, on the other hand, can lead to boosts in brand awareness, website traffic, social mentions, and sales.
Certain ways e-commerce businesses can improve customer experience can be as follows:
1. Create Long Form Content
The typical blog post has 500-700 words while long-form content is at least 1500 words. Long form content improves customer experience by providing in-depth information not found in shorter articles. Long-form content can include step-by-step tutorials, detailed studies, and product comparison guides. It’s often accompanied by helpful screenshots, diagrams, videos, and other visual aids.
The benefits of creating long-form content include potential higher rankings in search results and an increase in social shares. According to Search Engine Land, researchers analyzed more than 20,000 keywords and found that the average word count for the top ten search results consisted of articles with more than 2,000 words. According to Moz, long-form content is also more likely to have a higher number of backlinks.
2. Make Your Content Scannable
According to a study by Nielsen Norman Group, just 16% of users read online articles word by word while a whopping 79% scan the page. Improve your customer’s user experience by making your content easy to scan. This means breaking up text in shorter paragraphs and using headers, bullet points, and lists. If you create a website using WordPress you can install a visual editor like Thrive Content Builder, which makes it easy to format content with customizable boxes and feature grids.
Avoid using jargon or verbose language; your posts should be easy to read and incorporate everyday vocabulary. Claims should be linked to credible sources enabling your customer to explore a particular topic in detail if he or she chooses.
3. Take advantage of Social Media Networks
Regardless of your target market, today’s generation is used to promotions and communications done on social media channels like YouTube, Facebook, and Twitter. Take advantage of these free platforms by creating and developing strategies that will engage your customers. This can be critical in the success of your business and may be a cost-effective solution of marketing.
4. List Your Website on Local Business Directories
Getting your local business’ NAP (Name, Address, Phone number) information listed on directories, Online Business Listing Sites, and citation sites help to improve visibility, but backlinks from these sites can also have a benefit to SEO. Here are a few things to make sure your company listing has in it once you add it to a directory:
- A link to your website
- Consistent NAP (Name, Address, Phone number)
- A company description
5. Include customer reviews
Customer reviews are great ways to inform potential customers what items sell best and are of good performance and quality. Potential customers Read Reviews a lot and it can assist the buying process making it easier and more convenient to decide. People appreciate feedback from real people who have bought and used the same product. Make sure that your customers can see these reviews prominently on the product page that they are viewing. This can greatly influence the customers’ decision to buy the item or divert their attention unto a related item.
6. Build a Community That’s Bigger Than Your Business:
The final way to improve customer experience is to create a community or movement that is bigger than your business or brand. Online consumers want to interact with companies that support a cause, promote a way of living, or offer up a special community that they can be a part of.
When your customers are part of a community, they’re not just buying products from you, they’re becoming part of something bigger. Something more meaningful.