With 65% of consumers looking at online reviews at least weekly, a recent survey suggests that 93% of Peoples say online reviews do impact their purchasing decisions. The way consumer engagement with B2B and B2Cbusiness has evolved illustrates that 82% of consumers do read reviews before making a purchase decision, and 65% look at reviews on a weekly basis. Further, the study suggests that two-thirds of consumers (73%) are willing to pay up to 15% more for the same product or service if they are assured they will have a better experience.
The report suggests that customers do trust and engage with online reviews regularly and these reviews remain very influential when it comes to making purchasing decisions.
“Any business owner knows that your most authentic and impactful advocate is a happy customer, and technology has made every customer’s voice extremely powerful, the company that conducted the survey. “Our data shows just how much consumers trust each other, and therefore how much these advocates can drive purchase decisions and grow brand recognition through online reviews.”
And yet, the report suggests that businesses are missing a major opportunity because many to do not engage with customers or ask them to leave reviews. Additionally, 77% of consumers agreed they would leave an online review if prompted by a local business; 61% of consumers say they do leave online reviews in order to help others. However, current data notes that only 13% of SMBs ask customers for reviews.
“In essence, happy customers do your best marketing and they do it for free,” “And yet, many businesses don’t take advantage of the golden opportunity to engage with their brand advocates and help them share their experiences online. There’s tremendous potential to amplify customer voices online – for businesses of all sizes.”
When it Comes to down it, consumer wants to hear about Your experience from people like them. That’s why online reviews can be the best marketing tool for your business. Your online reviews can be the just the thing needed to push a potential customer from consideration to purchase.
Quality Over Price:-
Consumers don’t just care about price, They also value good experience, and many them would be willing to pay more to ensure they are getting one.
63% are willing to pay up to 15% more for the same product or services if assured they’ll have a better experience.
Content is King:-
What your reviews say matters. Customers don’t just give your online reviews a cursory glance to see how many reviews you have or what your overall star rating is. They dig deep into the content to find out detailed information about your customer experience.
Rank which influences your decision to engage with a business more
- Review Content
- Star Rating
- Total Reviews
- Review Recency
82% of consumers say the content of a review has convinced them to
make a purchase.
Familiarity Leads to Trust:-
A customer’s familiarity with a site goes a long way toward whether or not they will trust the content that is presented in the online review. Try and focus on sites or apps your customers use on a regular basis.
Reviews Are a Two-Way Street:-
Consumers aren’t just reading reviews. A vast majority of your customers would also be willing to leave a review if you ask. However, just because they are willing to leave a review, doesn’t mean they will. If you want them to follow through you need to make the process as easy as possible.
77% would be willing to leave a review if asked.
Which Customer Reviews Platform Should You Choose?
Choose WOWPilot. Wowpilot hasvarious features which offers Businesses to Collect Reviews at ease and Grow Revenue with atleast 50% higher.
Here are the Plans WowPilot Offers:
1. Free Starter Plan:
Free Listing, Collect Reviews
2. Small Business Plan:
Get Featured on WOWPilot’s Listing,Create Free Listing, Collect Reviews Via App,Display Reviews On Your Website via Widgets,Displays Reviews on Google
3. Plan For Corporate Companies:
Get Featured on WOWPilot’s Listing,Create Free Listing, Collect Reviews Via Email,Display Reviews On Your Website via Widgets,Displays Reviews on Google , Collect Reviews Via Email
Sign Up now to WOWPilot and List Your Company Now & SEE YOUR BUSINESS GROW!